Graphic Design
InDesign (Adobe)
Print & layout design such as presentations, booklets, multi-page documents.
Photoshop (Adobe)
Graphic design and photo manipulation. Great for creating custom brand assets.
Illustrator (Adobe)
Logo design, digital illustration, and vector graphic design.
Canva
Browser software for graphic design. Not as flexible as Adobe products but extremely user friendly (and has free/cheap paid plans).
Social Media
Later
Social media scheduler with insights tools for Instagram, Facebook, TikTok, Pinterest, Twitter, & LinkedIn. Includes a visual planner for Instagram.
Lightroom (Adobe)
Mobile app photo editor with preset settings.
InShot
Mobile app video editor (with minimal photo editing options). Great for on-the-go editing and shortform video (like Reels and TikTok).
Photo & Video
Lightroom (Adobe)
We included this as a social media tool but also want to highlight the desktop version for photo processing.
Premiere Pro (Adobe)
Desktop video editing that’s great for longer, high quality videos (in contrast to using a tool like InShot)
After Effects (Adobe)
Desktop animations/effects and minor video editing. This one is great for adding text or complicated graphics & animations to ready-to go video.
WebSites Platforms
WordPress (Self-Hosted)
A do-whatever-your-heart-desires website platform. Takes a little more effort to get going, but the possibilities are endless.
Ecommerce, blogging, memberships, multisites, elearning – you name it.
Shopify
An amazing ecommerce platform that can integrate seamlessly with physical stores.
Squarespace
A drag and drop builder with tiered pricing to add on ecommerce, memberships, and more features.
Showit (/Wordpress)
A stunning website designer/builder all in one tool powered by WordPress and WPengine.
SEO & Website Tools
Google Analytics
An extensive website & app analytics tool to keep track of user behavior and make data-based improvements to user experience.
Google Search Console
Great for ensure your website’s performance and is in top notch shape for search pages.
SEM Rush
An all in one tool for SEO, keywork & market research, content marketing, paid advertising planning, and social media.
We love the SEO technical audits.
LSI Graph
Keyword research for a top notch SEO strategy and content marketing ideas.
Admin & Business Tools
Microsoft 365
Word, spreadsheets, powerpoints, and cloud storage are all tools we use on a regular basis. Syncs between devices so you never lose track of files.
Dropbox
Cloud storage that integrates with your computer storage for easy file storage and accessibility across all devices. Great for backing up files.
ClickUp
Project management for solopreneurs or teams. Make it is a simple or in-depth as you need it to be.
Bonsai
Invoicing, contracting, and onboarding browser software with account tools and project management tools.
Quickbooks
Accounting tool for all types of businesses, big or small. Connects with your bank, manages payroll, tracks expenses – the works.