Create Your Brand Story | Brand Objective Workbook

This is a questionnaire to help small business owners establish their brand story. Utilizing a brand story in your marketing gives you a foundation to connect with your target audience and strengthen your brand’s impact. Your brand should be relatable, inspirational, and helpful to its customers – sharing your brand story is a great first step into creating a strategy that does this.

The Create Your Brand Story workbook is ideal for you if:

• you want to connect and transact with your target audience
• you want to have a clear concise brand objective
• you are planning on creating a marketing strategy
• you already have a marketing strategy and are in the process of strengthening your plans for a better return on marketing investment
• you want your brand’s purpose to be clear and efficient in attracting your ideal audience

Note: this workbook is a form-fillable PDF that prompts you to answer questions in order to create your brand story yourself.