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Behind the Scenes: Website Design for a Real Estate Team

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Behind the Scenes

Website Design: Local Real Estate Team at RE/MAX Professionals

Black Label Property Group, a team that started as two, was in need of a real estate website that was as unique as them. In the midst of launching their partnership, Matt & Keir, we began drafting their website. They were clear on wanting to avoid the industry standard style that they felt was too cluttered and templated.

Client Goals
Web Design Services
Web Design Project Overview



6 Weeks

Required Features
  • customizable listing pages
  • connect to real estate IDX
Why We Chose WordPress

The need for design and functional freedom made choosing a no-brainer. When taking into account that there would be multiple team members (theirs and ours) working to maintain the website, we chose to build a custom site using the Elementor theme builder on the Hello theme using the parent/child framework.

We connected their site with IDX Broker and used a combination of their templated options for searches with dynamic headers to maintain the branded appearance of Black Label Property Group.

Things we loved about this build:

  • we regularly update listing templates to cater to the listing itself – this allows our clients to show properties in a way that best suits the property
  • the freedom to branch out from what typical real estate websites offer made us a little extra proud of the final result
  • working as their marketing team has given us the chance to regularly update other features on their website, from incorporating regular blog posts to maintaining other plugins and ensuring it’s always working the way it should

Have questions about web design, SEO, or what upgrading your website for your business? Contact us directly or shoot us a message on Instgram or Facebook.