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Mother Earth Essentials Edmonton Indigenous Business Outdoor Market-012

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Behind the Scenes: Event Coordination & Coverage for a Local Pop-Up Market

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Behind the Scenes

Mother Earth Essentials Pop-Up Market Featuring Indigenous Owned Businesses in Edmonton

We love how involved many of our clients are in their communities. This is the second year Mother Earth Essentials hosted a pop-up marketing at their Edmonton location and it was wonderful to see the turn out.

Project Details

A local pop-up market featuring 10+ local vendors. The event was October 1st, 2022. Mother Earth Essentials organized and hosted the event at their Edmonton store utilizing the parking lot for vendor spaces.

Our Marketing Services

We were already familiar with the Mother Earth Essentials brand from our content creation and social media services we provided for them. This made jumping in to help coordinate the market that much easier.

After determining the date and event details, we got straight to work planning the event promotions within Mother Earth’s regular marketing and social media campaigns. For this event, Carrie also wanted to incorporate a print marketing aspect to bring in some of the local foot traffic.

Our marketing plan for the pop-up market included:

  • a postcard flyer featuring event details, store information, and a QR code to direct people to the website and social media
  • multiple social media for the Mother Earth Essentials Instagram and Facebook pages
  • premade social media graphics for vendors to use in their own marketing
  • two email marketing campaigns to announce the event date, location, and feature our vendors


Additionally, we created an information packet for our vendors to refer to easily. It included details on setup, day-of expectations, contact information, and location information.

The Pop-Up Market

For an event in the fall, the weather is always something to take into consideration (though Alberta has been known to be unpredictable year-round). The weather for this event ended up being absolutely wonderful for October!

Though we were only coordinating the pre-event marketing, we still popped by to check out the local businesses and grab some photos to use in post-event marketing for the Mother Earth social accounts.

We’re excited that in 2023 we’ve added an event specialist to the team so we can continue to work with our clients in Edmonton & St Albert to plan and coordinate pop-ups, launch parties, and corporate events.